However, the reading literature in the seat pockets can provide an ideal channel for marketing prized, local products unrivalled in look, quality and prices. That is precisely what the Otop Prestige magazine on board Thai Airways (THAI) has done for the country's renowned One Tambon One Product (Otop) scheme. The Otop Prestige magazine, out every three months, has entered its seventh edition. This year, 165 handicraft Otop producers are vying to have their products listed in the THAI in-flight magazine. On-board sales of Otop products have raked in 239 million baht since they were first introduced for in-flight purchases in mid-2016.

Source: Bangkok Post May 31, 2019 23:15 UTC